✨ top unicorn ✨

FROM GHOST STORIES TO YOUTUBE SENSATION…

THIS IS THE BUSINESS OF BEING OBSESSED

Approximately 60,000 subscribers, a monetized channel in six months, and a cult-like following that shows up every Tuesday night... Don't Scare Claire creator Claire Glover is turning her fascination with the unexplained into a business worth investigating.

BY WONDER GIRL | PUBLISHED OCTOBER 19TH, 2026

magine getting paid to talk about the thing you could happily obsess over for hours. Not the topic someone told you was profitable. Not a business idea you copied because an influencer made it look easy. The wonderfully specific thing that makes you you. For Claire Glover, that thing happens to be ghosts.

And before you dismiss paranormal investigations as an unlikely business model, darling, consider the evidence: the woman behind Don't Scare Claire has built a YouTube channel with approximately 60,000 subscribers, reached monetization in about six months, and developed paid communities around her love of haunted history. And here's the part that should make every aspiring creator pay attention…

Claire has now replaced her nine-to-five income and gone FULL-TIME with her YouTube passion project. She gets to make a living investigating ghost stories. Dreams do come true. And the success doesn't stop at monetization. She also has roughly 200 viewers who regularly make room in their Tuesday-night plans to watch her latest video together.

That's not just an entertaining hobby. That's a creator building a recognizable brand, an engaged audience, and multiple ways for that audience to support her work.

And for every entrepreneur who's ever wondered whether their passion could become something profitable, Claire's story deserves a closer look… which is why we are pulling back the veil and showing you the other side.

The girl who turned her obsession into an opportunity...

Long before she became Don't Scare Claire, Glover belonged to the generation that grew up dreaming of becoming a YouTuber. Then adulthood arrived, bringing all the practical expectations that tend to make creative ambitions feel a little less practical. But the fascination never disappeared.

She found particular inspiration in Bailey Sarian's Murder, Mystery & Makeup videos, where gruesome historical stories and intimate, conversational storytelling somehow were a match made in… well, this life and the next.

What Claire noticed wasn't simply the subject matter. It was how the audience felt included, almost as though they were gossiping with a friend. She wanted to create that feeling in her own wonderfully weird corner of the internet.

So instead of adopting the dramatic, ominous delivery commonly associated with paranormal content, Claire built a personality-led channel around her natural curiosity.

When she's filming, she imagines chatting with her nail technician, another enthusiast of the strange and unusual. It's less theatrical ghost hunter and more you will not BELIEVE what I discovered about this centuries-old mystery. That distinction matters…

Her channel isn't successful simply because ghost stories are interesting. It's recognizable because Claire has a particular way of telling them. And the confidence audiences see on camera didn't appear overnight. While helping businesses with marketing around 2021, she spent time practicing video content and getting comfortable speaking to a camera.

Those awkward early attempts have since disappeared from the internet. Some things, apparently, really are better left buried.

Six months to monetization - and then the real magic happened...

Claire's channel reached 1,000 subscribers and qualified for monetization in approximately six months.

An exciting milestone for someone building a business around a personal fascination. But what happened next is arguably the more valuable lesson for aspiring creators. She stopped treating every upload like another piece of content and started treating it like an occasion.

Using YouTube Premieres, Claire began releasing prerecorded videos at a scheduled time so viewers could watch together while participating in a live chat.

Today, she estimates that around 200 people regularly gather at 9 p.m. on Tuesdays. Some join from the United Kingdom.

Others tune in from Canada, New Zealand, and beyond. Her parents even make appearances in the chat. And Claire doesn't simply drop in to collect compliments before disappearing.

She talks with people. She learns about their lives. She remembers their pets, their milestones, and the challenges they're navigating.

For some viewers dealing with illness or difficult circumstances, that weekly gathering has become something genuinely meaningful. It's easy to obsess over how many people discover your content. Claire's story reveals what can happen when you also care about how people experience it.

A subscriber count tells you how many people clicked. A loyal community tells you how many people want to come back. And that distinction creates opportunities far beyond advertising revenue.

Her brand is haunted, but her business model is very much alive!

Claire has expanded her YouTube audience into additional communities, including the Scaredy Cats Club, a YouTube membership, and the College of the Unexplained on Skool.

The names alone tell you something about her branding.

These aren't generic membership spaces with a paranormal logo pasted onto them. They're extensions of the world she's created, giving her audience ways to participate, access exclusive content, and feel part of something distinctive. She's also exploring merchandise and in-person experiences.

In other words, Claire isn't relying on one video, one revenue source, or one algorithmic breakthrough to define her business. She's developing ways for people who already love her content to become more deeply involved.

And here's where her approach gets particularly interesting - the same commitment to detail that makes her brand memorable also makes her investigations compelling.

The ghost stories get attention... but the research earns trust.

Claire doesn't simply read a ghost-tour description and turn it into a spooky video. She investigates.

Historical newspapers, old records, and even sources such as the Domesday Book become part of her research process.

She wants to understand the real people behind the legends and distinguish what can be documented from what may have been embellished over time.

During her visit to New Orleans with Nicole Cherie Hesse, Claire became fascinated by the vampire lore surrounding the French Quarter, particularly the legends associated with the Ursuline Convent and the Casket Girls.

Her research raised questions about the timeline commonly presented in those stories, leading her to develop an alternative theory for a private haunted-history tour.

Naturally, she didn't give away the entire mystery during the interview. A woman has to leave something for the exclusive experience.

But that commitment to research reveals something important about her success. Claire has found a way to make her content entertaining without abandoning the historical curiosity that makes it meaningful to her.

She isn't trying to become every other paranormal creator. She's building a brand around the way she sees the world.

The biggest success story is still unfolding...

Claire's ambitions extend beyond YouTube. She wants to bring people together in person, develop merchandise, and create more opportunities for her audience to experience the stories they already love.

And that makes perfect sense. When you've built a community around a shared fascination, the possibilities don't have to end when the video does.

For aspiring YouTubers and entrepreneurs, Claire's journey offers something more useful than another overnight-success fantasy. She practiced before she felt polished. She developed a distinct point of view. She found a way to turn uploads into shared experiences. And she created opportunities for her audience to become more involved in the world she was building.

None of that required pretending to be someone else… it required taking her own fascination seriously enough to build something around it.

So, what is that wonderfully specific thing you could talk about for hours? The subject that makes your eyes light up? The curiosity you keep returning to even when nobody's paying you?

Claire Glover's story is a rather compelling reminder that the right audience might find it spine-tinglingly fascinating, too. She followed her curiosity into the world of ghosts and found a very real business opportunity waiting on the other side.